missy gansen

STRATEGY BY DESIGN

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TYPE OF CLIENT: BUSINESS CONSULTING

TYPE OF WORK: BRANDING, WEBSITE DESIGN, ADVERTISING, GRAPHIC DESIGN

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Strategy By Design guides organizations through intentional strategic planning processes. For this emerging start-up, my team developed a new logo which was then applied to branded business materials. Playing off the shapes of the “S” and “D” and a directional arrow, the brand looks fresh and friendly. Cover sheets for business documents such as proposals, estimates, letterhead, and business cards follow through with a clear brand message.

 

To launch the business, my team produced a print advertisement, which attracted attention within the target audience and generated new clients along with an updated website.