missy gansen

LOWE'S CREATIVE IDEAS

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TYPE OF CLIENT: HOME IMPROVEMENT RETAILER

TYPE OF WORK: CONTENT MARKETING, GRAPHIC DESIGN, SOCIAL MEDIA, VIDEOS

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Big-box retailer, Lowe’s, uses content marketing across multiple channels. Our team worked with them to create Lowe’s Creative Ideas magazine, website content, e-newsletters, videos, and social media posts. From concept to execution, our team handled every step, including design, writing, illustrations, photography, video production, and all other aspects of content creation. Our work also produced digital editions, an exclusive Creative Ideas app, direct-mail campaigns, retail displays, and signage.

 

Magazine

Lowe’s Creative Ideas magazine inspires stylish solutions, builds DIY confidence, facilitates successful project completion, and keeps readers engaged in their home improvement journeys. Content is broadly accessible, inspirational, and achievable. Content development is informed by Lowe’s seasonal marketing priorities, web research and the retail environment. Photography is planned to meet the needs of the print channel, web, social, and in-store applications. 

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Recognition

Apex Awards 2016 Grand Award, Newsletters and Award of Excellence, Magazines, Journals and Tabloids

Content Marketing Institute 2015 Best Use of Content Curation and Best Overall Editorial

Pearl Awards 2015 Gold: Best Evolution Print to Digital, Silver: Best Digital Design, and Bronze: Best Special Issues/One-off Campaign 

56th Annual Art Directors Association of Iowa Exhibition 2014 Best of Editorial Design, Photography, and Illustration 

Content Marketing Awards 2013 Lowe’s Creative Ideas, Winter 2012 

Magnum Opus Awards 2012 Lowe’s Creative Ideas, Holiday 2011

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